Roth is a 26 year old caucasian American rapper. He posted some of his verses on his MySpace page and sent a Friend Request to Scooter Braun, an Atlanta-based promoter and former VP of Marketing for Jermaine Dupri's So So Def. One week after speaking to Braun, Roth flew down to Atlanta and was immediately signed by Braun, who subsequently became his manager. Roth moved to Atlanta to pursue a hip-hop career full-time. As industry buzz grew, Roth was courted by a number of labels, including SRC, Def Jam, Warner Bros. Records and Atlantic. Roth would eventually sign a joint venture between Braun's Schoolboy Music and Steve Rifkind, chairman of SRC/Universal Records. On June 13, 2008, Roth put out his first professional release, the Don Cannon and DJ Drama-helmed The Greenhouse Effect mixtape, via the Internet. This resulted in Roth being the second white rapper to be featured on Drama and Cannon’s Gangsta Grillz series.