Wretched and Divine: The Story of the Wild Ones is the third studio album by American rock band Black Veil Brides, to be released through Lava Records/Universal Republic Records on January 8, 2013 and it is a rock opera concept album. Pre-orders for the album became available to download from iTunes on Halloween. The track "In The End" will be the album's lead single, and is now offered as an instant download to everyone who pre-orders the album from iTunes after October 31st. "In The End" has been featured as one of the theme songs for WWE's Hell in a Cell. Black Veil Brides will embark on "The Church of the Wild Ones North American Tour" in support of the album, with the tour lasting from January–March, 2013.