n the murky but highly lucrative food sciences industry there exists a term known as the “bliss point.” These deceptively innocuous words describe the exact combination of fat, salt, and sugar in our favorite snacks engineered by food boffins to trigger our dopamine receptors. The resultant release of Pavlovian endorphins slips the noose of addiction around consumers’ necks, ensuring a steady supply of repeat customers. Treacly melodies, sub-dermal hooks and pop-infused synths, Ember Falls are gunning for stardom by way of your mental taste buds with their debut, Welcome to Ember Falls. Fame is an elusive, fickle beast and Ember Falls is but another band hoping to stand out amongst a deluge of delicacies jostling to whet our collective appetite. It remains to be seen whether Welcome to Ember Falls sluices down an eager gullet, hitting the bliss point like an Olympic sharpshooter or is instead a bitter pill to swallow.