At the 2011 Leeds Festival, The King Blues announced the commencement of work on the follow up album to Punk & Poetry, and debuted new song "Power to the People", which was also played on their subsequent debut European tour. At The Roundhouse in November 2011 they debuted another new song "Modern Life Is Getting Me Down".
On 6 March 2012, Itch again co-hosted Mike Davies' Radio 1 Punk Show, previewing new song "Tear Us Apart".
In a review in Stencil Magazine, the artwork and tracklisting was revealed.