KINGCROW's upcoming third album for Sensory Records, The Persistence closes a three-year gap since their acclaimed Eidos album. Describing KINGCROW today is quite a difficult task, but one could state that the influence of different kinds of music; progressive rock, alternative rock, ambient music, metal, and more are all present in the band's songs. With each release, they take a step further away from their original roots and is regarded today as one of the most exciting bands that Italy has to offer. Recorded at Sound Under Pressure, The Persistence was produced by KINGCROW's Diego and Thundra Cafolla, mixed by Giampiero Ulacco, and completed with the photography and design of Devilnax, all the same as the album's predecessor. Diego Cafolla issues with the release of the album's title track, "'The Persistence' is one of the first songs I've written for the record. I was determined to have an unusual rhythm as the back bone of the song and worked on it several hours with Thundra before we nailed it. We think it's something somehow unusual for us and shows something new while still sounding like KINGCROW. Why we did choose it as the first single? Simple, it's the longest track on the record.