Three months after the release of Goodbye Lullaby, Lavigne announced that work on her fifth studio album had already begun, with eight songs written so far. The new album will musically be the opposite of Goodbye Lullaby, with a release date rumored for sometime in 2012. Lavigne explained, "Goodbye Lullaby was more mellow, the next one will be pop and more fun again. I already have a song that I know is going to be a single, I just need to re-record it!" In late 2011, Lavigne confirmed that she had moved to Epic Records, which is now headed by L.A. Reid.
Lavigne in California, May 2013.
In November 2011, Lavigne stated that she entered the studio to start recording new songs for the album. In April 2012, Lavigne confirmed that she had "finally" finished work on her fifth album and that she would be taking a short hiatus before releasing it and embarking on "next artistic journey". On 17 August 2012 Lavigne began finalizing work on her fifth album by starting the mixing process and laying down last minute ad-libs and backing vocals, before completely wrapping up production two days later on 19 August.
Lavigne confirmed in October 2012 that she will be contributing two cover songs to the upcoming Japanese film One Piece Film: Z; "How You Remind Me" by Nickelback and "Bad Reputation" by Joan Jett. The first single off the untitled album is "Here's to Never Growing Up". An official lyric video for the song was released in April 2013.The official music video was released on YouTube on 9 May 2013, and was announced via Lavigne's official website. The song was produced by Martin Johnson of the band Boys Like Girls.
Confirmed tracks for the fifth album include the single "Here's to Never Growing Up", which was co-written with Chad Kroeger; a duet with Kroeger called "Let Me Go";a duet with Marilyn Manson titled "Bad Girl"; "Seventeen", which was debuted at a surprise performance at The Viper Room in Los Angeles; and "Hello Kitty", an "aggressive" song about the fictional Japanese character, which Lavigne describes as "kind of glitchy, electronic". Lavigne premiered the song "Rock N Roll" as the second single from her upcoming album on July 18, 2013 and began a campaign for fans to post a video of themselves singing the song via the social network Instagram, a similar campaign to one conducted to create the official lyric video for Lavigne's previous single "Here's to Never Growing Up".
As of April 2013, the album is still being worked on. In an interview with Ryan Seacrest, Lavigne said, "I'm actually still in the studio, I'm still making my record. I still have one more song left to write that I'm going to do by myself, because I love to do that, it's important for me."Because she has written so many songs for her fifth album, Lavigne is considering releasing two back-to-back albums. The fifth album's release date is expected to be September 2013.