It’s been one year since the 19-year-old Indonesian rapper Rich Brian released his debut project, "Amen". In February, he tweeted, “Hope ur ready for the next one :)” but didn’t give any hints or details on what to expect from his sophomore album, Now, along with "The Sailor"'s album announcement, out on July 26th via 88rising, came the first and Bēkon-featuring single, "Yellow".
Brian says “Yellow” is an important step forward for his art, explaining that he pushed himself to write about things that are deeply personal to him. He describes it as a song in three acts. In the first, he overcomes obstacles during his journey to America. In the second, he breaks through to prove himself. And in the third, he finds victory.
It’s a departure from older Rich Brian songs (most notably “Dat Stick”). This isn’t about making another song to start mosh pits, but rather showing maturity in his songwriting and challenging himself to experiment more with warmer production. “Yellow” also has a deeper message: the idea that “everything is possible.” In Rich Brian’s case, he immigrated to America from Indonesia after teaching himself English and became one of the biggest Asian rap stars in the world.
“I want kids from all over the world to feel like they can make it no matter where they’re from,” Rich Brian said in a statement. “I see myself in the same boat that many have traveled in before in hopes of reaching something better. This song is for the past, present, and future generations who brave new worlds with nothing guaranteed”.