Upon A Burning Body The World Is My Enemy Now

Earlier today Upon A Burning Body posted an update claiming their singer Danny Leal was missing, after having not been seen for a few days. Playing this up were tweets made by Leal of a mysterious car following him and noises being heard in his house days prior.

Sumerian Records founder Ash Avildsen has since verified that the incident was in fact a publicity stunt the band concocted behind his back and offered the following statement:

“I woke up to a ton of missed calls and just saw all this stuff about Danny Leal of UABB posing as that he’s been abducted or kidnapped. My phone hasn’t stopped ringing since. As a child, we all learn the story “The Boy Who Cried Wolf” and it sticks within our consciousness for a reason. I do not condone this type of publicity stunt. This was done behind my back and I am not OK with it.

In my eyes, there’s never a time to use the possibility of real-life abduction, injury or murder of someone you care about to promote anything, especially an album. If you need to resort to that, then you have lost the plot. We as a society should have evolved past that way of thinking by now and especially within the rock/metal community, given all the tragedy that has happened in our world over the past few years. There are some people who owe us an apology. -Ash Avildsen, Creator & CEO of Sumerian Records.”

The band were likely trying to drum up some interest for the release of their new album “The World Is My Enemy Now“, out August 12th on Sumerian Records, as well as their run on this years ‘Rockstar Energy Drink Mayhem Festival‘.