On August 30, 2019, the release day of her sixth studio album "Norman Fucking Rockwell!", Del Rey announced that she had already started working on a new album. She simultaneously gave away the album title, revealing it to be "White Hot Forever", which was changed sometime later.
Without any previous announcement, she took to social media on May 21, 2020 to explain as to why her music is not "glamourizing abuse" and reveal the release date of her upcoming album at the end of her post. On May 25, Del Rey uploaded a series of videos to her Instagram in one of which she announces the title of the album to be "Chemtrails Over the Country Club".