Here's what Freddie said about the album and his history with Madlib:
"I got the inspiration to do this project from my homeboy Krondon, and Phil [Da Agony], and Mitchy [Slick] - Strong Arm Steady, you know. I saw what they did with Madlib: they kickin' straight street shit, and I was like, 'Damn.' That really inspired me--they really inspired me--to get in the lab with Madlib, to be honest."
"Madlib already got a huge fan base already, so for me to do it was a no-brainer, pretty much. Once we dropped "Thuggin," I think people started to be like, 'Aw shit, I think they got somethin' here.' That was the first song we ever did. I hadn't really rapped on shit like that, and it was, like, a challenge for me lyrically, just to step into his realm of beats and bring my type of shit to it. Things of that nature. So I just took it, and I think I knocked it out the park."
(from his interviews with Red Bull and Pitchfork)